Leading Cross-Media Local Ad Representation Firm Establishes Robust Partnerships Throughout Greater Boston, the Carolinas, Oklahoma City, Wilkes Barre and more
Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced it has signed partnerships and expanded its advertising sales representation with 11 new service providers in 2022.
In addition to managed service relationships, Viamedia has established partnerships with numerous service providers, including Adams Cable Service in Carbondale, PA; ATC Broadband in Alma, GA; College Cable in Nicholasville, Kentucky; HolstonConnect in Rogersville, TN; Norwood Light Electric & Broadband in Norwood, MA; Oklahoma Electric Cooperative in Norman, OK; Pioneer Telephone Cooperative in Kingfisher, OK; Ralls Technologies in Quincy, IL; and Sandhill Telephone Cooperative in Jefferson, SC.
“Viamedia had many major accomplishments in 2022, not least of which was the milestone number of new partnerships established,” said Madeline Kissel, Viamedia’s Vice President of Affiliate Relations and Business Development. “We are proud that these agreements will help our new partners unlock fresh revenue streams and offer the latest technologies, tools, and strategies that can maximize business for their clients and advertisers.”
Viamedia offers partners full turnkey operational management of all aspects of the advertising sales business as well as local, regional, and national sales. Included is a state-of-the-art, highly scalable Network Operations Center (NOC) that services all markets, with experienced supporting ad sales teams selling for over 70 MVPDs in 28 states covering 65 designated market areas (DMAs) in the United States, allowing Viamedia to offer the capability to augment local ad sales, providing incremental value to partners with direct response, national and political sales services.
“Viamedia partners have the advantage of bringing more focused viewer targeting and a more engaging, impactful ad experience than ever before,” said Dan Walsh, Viamedia’s Divisional Vice President of Cross Media. “With greater transparency, reporting and insights than previously offered in the local marketplace, service providers can focus on driving revenues for their core business. In addition, we’re committed to helping our partners reduce risk, as well as minimize personnel-related costs and complications, as it relates to ad sales and cross-channel marketing.”
With expansion capabilities and technology able to scale for growth, Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team that focuses on efficiently selling fractionalized market shares with multi-platform insertion capabilities.