According to Vibe.co, a CTV programmatic buying ad platform, 95% of TV ad spend comes from Fortune 500 companies. Until recently, only the largest marketers could afford the upfront costs and long timelines of traditional TV buying.
This is no longer the case.
The rise of connected TV advertising has already laid the groundwork for a profound paradigm shift. Vibe.co has launched a self-serve CTV ad platform that allows all marketers, regardless of size, the ability to upload and launch their campaigns in less than a minute.
Vibe Self-Serve CTV&OTT Ad Platform
The new Vibe.co self-registration feature, which launched in May of 2022, allows marketers to go live on TV in a couple minutes with:
- No budget minimums
- No contract processing delays
- Custom channel mix
- Precise targeting
- Real-time, 3rd party reporting
The Vibe.co self-serve CTV platform has been in beta for over a year and is now open to self-registration.