What to Expect when Working with a Marketing Agency

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When working with a marketing agency, it is essential to understand their services. Most marketing agencies focus on digital marketing, which includes online advertising, email campaigns, and social media outreach. However, many agencies also offer traditional marketing services such as public relations and branding. It is vital to ensure that the agency you choose has experience in your industry and with your target market.

Before working with an agency, be sure to have a clear understanding of your goals and objectives. The agency should be able to help you develop a strategy and create a plan of action to achieve those goals. They should also provide regular updates on their progress.

Be prepared to invest time and money into working with a marketing agency. Like any other business investment, you should expect results over time. When looking for a marketing agency, it’s essential to understand what to expect. A good agency will have a wide variety of experience and skills, including branding, website design, email marketing, and social media marketing. They’ll also be well-versed in the latest industry trends and be able to provide tailored solutions for your business. To make the best for your business, you must speak with several agencies and compare pricing, services offered, and client feedback.

Here, we answer some questions that were sent to our teams related to this subject:

Why is it that Most Marketing Agencies Focus on Digital Marketing?

In the digital age, it’s no surprise that most marketing agencies focus on digital marketing. After all, more and more people are using the internet to connect with brands and make purchasing decisions. By focusing on digital marketing, agencies can help their clients reach these consumers where they spend most of their time. Additionally, digital marketing is very effective in building brand awareness and creating leads.

How can I Find an Ad Agency specializing in Digital Marketing and Traditional Marketing? I want both. 

There are a few things to consider when looking for an ad agency. You want to find an ad agency specializing in digital and traditional marketing. You want an ad agency specializing in both digital and traditional marketing because you want an ad agency that understands the different platforms and can help you reach your target audience through the most efficient and effective channels.

You also want to ensure that the ad agency has a lot of experience in your industry. As an example, if you’re in the automotive industry, you’ll want to find an ad agency with a lot of experience in working with automotive brands. Finally, ensuring that the ad agency is a good fit for your company culture is essential. You don’t want to work with an ad agency that’s going to be challenging to work with or doesn’t share your same values.

What is Digital Marketing? Why is it Important to my business?

Digital marketing promotes a product or service using digital channels to reach and engage customers. Digital marketing methods include search engine optimization (SEO), paid search advertising, email marketing, social media marketing, and content marketing.

Digital marketing is crucial because it allows businesses to reach a wider audience more quickly and efficiently than traditional marketing methods. Additionally, digital marketing is more cost-effective than traditional marketing methods, allowing companies to track their campaigns’ results more accurately.

Is Online Advertising the same as “Digital Marketing”? What are the differences, if any? 

The line between digital marketing and online advertising is blurry. Many people use the terms interchangeably, but some distinctions must be made. Online advertising is the practice of placing ads on websites. This can be done through various methods, such as banner ads, search engine marketing, and social media advertising. Digital marketing, on the other hand, is a more holistic approach that encompasses all aspects of online marketing, such as website design, SEO, content marketing, and email marketing. While online advertising can be a part of digital marketing, it is not the only component.

How to Work with your Advertising Agency in 2022

What Services Do Agencies Typically Provide as It Relates To Email Marketing?

To best take advantage of email marketing, businesses need to understand their email marketing agency’s services. Services vary by agency but often include strategy development, list growth and management, template design and deployment, testing and analysis, and reporting. It’s essential to work with an agency that is experienced in your industry and understands your customers’ needs.

What is Marketing by Social Media?

Social media marketing uses online platforms such as Facebook, Twitter, and LinkedIn to build relationships and interact with customers to create a marketing strategy. This relatively new form of marketing allows businesses to communicate with customers directly, making a more personal connection that can increase brand loyalty and awareness. Additionally, social media platforms can gather customer feedback and track customer sentiment about a product or service.

What is Social Media Outreach? Should that be Handled by an Agency or In-House? 

In the past, businesses only communicated with their customers through print advertisements, telemarketing, or personal visits. However, a new form of communication has arisen in the last decade: social media. Social media allows businesses to communicate with their customers through various online platforms like Facebook, Twitter, and LinkedIn.

There are two main ways businesses can use social media: internally and externally. Companies use internal social media to communicate with their employees, while external social media is used to communicate with customers and other external audiences.

External social media outreach is an excellent way for businesses to connect with new customers and grow their brands. However, many companies struggle with whether they should do social media outreach in-house or hire an agency to do it for them.

What is the Difference Between SEO and SEM?

SEO (search engine optimization) and SEM (search engine marketing) are two critical aspects of online marketing. Though they have similarities, there are also some key differences between them.

SEO is the process of optimizing a website so that it will rank higher in search engine results pages (SERPs). This can be done through on-page optimizations like keyword placement and metadata and off-page tactics like link building and social media engagement. On the other hand, SEM is the process of using paid advertising to increase visibility in SERPs. This can include paid search ads, social media ads, and display advertising.

Though SEO and SEM are valuable online marketing tools, they each serve a different purpose. SEO is focused on organic traffic growth, while SEM is focused on increasing visibility and driving traffic through paid means.

Locating an agency that has the right fit both professionally (experienced) and culturally with your company can be a challenge. Interviewing and then creating a shortlist is the best way to start. It’s best to do your research and even ask others within the industry for references.
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About Author

Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

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